Main Street Program

Main Street Approach

The Main Street Approach is a proven comprehensive approach to downtown commercial district revitalization. This approach has been implemented in over 1,800 cities and towns in 45 states across the nation with the help of the National Main Street Center and statewide downtown revitalization programs. The success of the Main Street Approach is based on its comprehensive nature.

We are not in this alone. The State of Oregon provides support and money to counties to foster Main Street Programs. Clackamas County is a participant and, as such, provides the Estacada Development Association (EDA) with organizational support, technical assistance, training and other resources.

The Main Street Program “Four-Point Approach®”

As a unique economic development tool, the Main Street Four-Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.


The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.

The four-points are: Organization; Promotion; Design; and Business Development.

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